Kenya’s reputation obviously took a serious down-turn at the beginning of the year with the election fiasco and associated post-election violence. The good news is that the relevant political leaders did recognize the serious nature of the situation quickly. They entered into a visionary and successful power sharing deal, with a new position of Prime Minister being created alongside the existing Presidential position. This has put the country back on track as the economic power house in the region, and example to the rest of Africa. Tourism was certainly affected by the election violence and more recently the global credit crunch and fears of recession are undoubtedly affecting the tourism business – both internationally as well as locally. National trends in Kenya show a general reduction of 20% in number of visitors in comparison to 2007. As well as affecting business and the national economy fears are starting to grow for the general well being of the wildlife. With the reduction in revenues being generated from park entrance fees, the parks have to cut back on activities such as anti-poaching patrols. Combine this with the now more desperate nature of the rural communities in the face of reduced opportunities, or even job losses, and the threats to wildlife become a very real concern. We in private industry have been working closely with parks, reserves and communities to address this threat in the short term. For the long term we can only trust that the world economy will return to normal as soon as possible.